Apple stores saved Apple Inc.

In print / Latest / Online / Technology

It’s hard to imagine a major high street these days without an Apple store lighting up the place with a partially masticated fruit made of brilliant white light. That wasn’t always the case of course, but no one ever remembers the day a Currys opened in town and most people would at least never admit to camping outside of Argos waiting to pick up the successor to their Nokia 3210.

Whatever you think of them, the rise and rise of Apple stores has a pretty interesting history of its own, and it’s one I pushed to write a feature about for issue 259 of MacFormat. The piece has also been posted over on TechRadar, so click on the link if you fancy learning about the obstacles Steve Jobs had to overcome to realise his dream of building an iconic, palatial Apple store in every major city in the world.

[Direct Link via TechRadar]

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