Feature: How Apple Stores Saved Apple
It’s hard to imagine a major high street these days without an Apple store lighting up the place with a partially masticated fruit made of brilliant white light. That wasn’t always the case, of course, but no one ever remembers the day a Currys opened in town and most people would at least never admit to camping outside of Argos waiting to pick up their Nokia 3210.
Whatever you think of them, the rise and rise of Apple stores has a pretty interesting history of its own, and it’s one I pushed to write a feature about for issue 259 of MacFormat. Magic marker Alex Thomas designed the layout of the piece, while my copy has also been posted over on TechRadar, so click on the link if you fancy learning about the obstacles Steve Jobs had to overcome to realise his dream of building an iconic, palatial Apple store in every major city in the world.